Preface of Textbook
About the Textbook
About the Authors
Book Website at McGraw-Hill
DVD Contents
Stanford 1e Book Website
McGraw-Hill 1e Book Website
Book Contents
Table of Contents
Venture Opportunity, Concept and Strategy
Venture Formation and Planning
Functional Planning of the Venture
Financing and Building the Venture
  Business Plans (App. A)
  Case Studies (App. B)
Online Sources (App. C)
Sample Syllabus
Course Overview
Calendar of Sessions
Entrepreneurial Perspective
Idea or Opportunity
Gathering Resources
Managing Ventures
Entrepreneurship and You
Additional Resources
Schools Using This Textbook
Authors Blog

Great leadership is an art form. What makes a great leader? Can leaders be developed or are they born that way? Is there a difference between management and leadership? What is the relationship between ethics and leadership? Is being unethical a viable means to success? We will weave issues of leadership and business ethics with your more immediate concerns regarding careers and personal development.


Relevant Texbook Chapters


Discussion Questions

  1. In your opinion, what is the role of ethics in high-technology entrepreneurship today? Does character matter? How will you preserve your core values as your strive for success? Some examples include:
    • A personal board of directors to help keep you grounded
    • Visualization of a Wall Street Journal expose about you in 5 years
    • Writing down your core values for reference and guidance
  2. What career path do you envision for yourself? Some examples include:
    • Joining an established company.
    • Spending some time at an established company then joining a start-up
    • Founding or joining a start-up immediately after graduation
    • Getting another degree, such as an MBA or an MS
  3. What are the driving forces and realities behind your potential career choices? What are the risks and rewards in your anticipated path?
Carol Bartz: Do what you like
Set your priorities: do something you like.
Jeff Hawkins: Did I change the world?
Down the road when you ask yourself: What did I accomplish in my life?, how will you answer: According to Hawkins, no one remembers the 14 hours at work or the time missed with their kids. What people remember is if they changed the world in a slight way, or if they had a good time in the process, or if they promoted a positive culture.He talks about the balance in his life - about wanting a great product AND a normal life. In a nutshell he says - Hawkins believes that you can do it all and live a normal life!
Jerry Kaplan: Best qualities of a successful entrepreneur
According to Jerry Kaplan the best qualities of successful entrepreneurs are: 1. They believe that they can make a difference. 2. They have a passion for making things happen. They don't just sit around discussing, they go out there are make it happen! They have urgent patience. 3. They have unjustifiable optimism. You have to believe that you can succeed in the face of evidence proving the contrary. You need a kind of recklessness. 4. Tolerance for uncertainty. 5. Genuine concern for other people.
New Ethics or No Ethics
Requires Fortune Magazine login for full article. Examines ethical issues facing dotcom era internet companies, from questionable accounting practices to inflate revenues to insider trading and stock flipping CEOs.
The Secret Life of the CEO
A candid look at the the ethical issues involving CEO's of the dotcom boom. Collins perspective is that at the core of the problem is the dotcom 'built to flip' mentality. Rather than seeking to create great organizations, people reacted to events instead.
Corporate Scandals: Is it a problem of bad apples, or is it just the barrel
The head of Harvard Business School gives his perspective on corporate scandals at the dotcom bust. He presents two camps - the bad apples where wrongdoing is committed by a few vs. something wrong with the barrel, where entire systems of governance in business have become corrupt - and what to do next.
What should I do with my life?
An article extracted from Po Bronson's book 'What should I do with my life', written after the dotcom bust. Bronson defines a new era and presents his perspective on the real meaning of success and how to find it. At the root of success are those dedicated to answering a life question that has great meaning to them.
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