Preface of Textbook
About the Textbook
About the Authors
Book Website at McGraw-Hill
DVD Contents
Stanford 1e Book Website
McGraw-Hill 1e Book Website
Book Contents
Table of Contents
Venture Opportunity, Concept and Strategy
Venture Formation and Planning
Functional Planning of the Venture
Financing and Building the Venture
  Business Plans (App. A)
  Case Studies (App. B)
Online Sources (App. C)
Sample Syllabus
Course Overview
Calendar of Sessions
Entrepreneurial Perspective
Idea or Opportunity
Gathering Resources
Managing Ventures
Entrepreneurship and You
Additional Resources
Schools Using This Textbook
Authors Blog

This set of presentations mark the culmination of the ten-week long opportunity analysis project. Student teams will present their findings on a potential technology and conclude whether they believe their venture is an idea or an opportunity.


Relevant Texbook Chapters

Opportunity Analysis Team Project
This is a ten-week long team project where students investigate an entrepreneurial opportunity, keeping in mind the key distinctions between an "idea" and an "opportunity". Teams analyze, thoroughly illustrate and document a pressing market need that has potential to be solved with a high technology product or service. More information can be found here.
Discussion Questions
In addition to preparing for their own presentations, teams are encouraged to visit the websites of other teams contain information about their projects so that students can be prepared to ask each other educated questions after each presentation.
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