Preface of Textbook
About the Textbook
About the Authors
Book Website at McGraw-Hill
DVD Contents
Stanford 1e Book Website
McGraw-Hill 1e Book Website
Book Contents
Table of Contents
Venture Opportunity, Concept and Strategy
Venture Formation and Planning
Functional Planning of the Venture
Financing and Building the Venture
  Business Plans (App. A)
  Case Studies (App. B)
Online Sources (App. C)
Sample Syllabus
Course Overview
Calendar of Sessions
Entrepreneurial Perspective
Idea or Opportunity
Gathering Resources
Managing Ventures
Entrepreneurship and You
Additional Resources
Schools Using This Textbook
Authors Blog


Biodiesel Inc. is a mini-case study that involves three UC Davis students exploring an opportunity in biodiesel, an renewable organic product that can replace or complement original diesel fuel. The students come up with a business model starting with local producer's cooperatives.

When should this case be discussed?

Biodiesel is a good first case to use for introducing the case study method after covering Section I in the textbook.

Relevant chapters and questions

Ch 2: Opportunity and the Business Summary
Ch 3: Building a Competitive Advantage
Ch 11: The Marketing and Sales Plan
Ch 17: The Financial Plan

1. What are the key factors in determining if this is a viable business opportunity? Is this just an idea or a real business opportunity?

2. What contextual (economic, regulatory, industry) factors should Biodiesel Inc. be aware of? What markets and market drivers should they focus on?

3. What are the flaws in the current business strategy? Flesh out their current business strategy. What partners and alliances do they need in order to be successful in production, distribution, marketing, and overall?

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