Preface of Textbook
About the Textbook
About the Authors
Book Website at McGraw-Hill
DVD Contents
Stanford 1e Book Website
McGraw-Hill 1e Book Website
Book Contents
Table of Contents
Venture Opportunity, Concept and Strategy
Venture Formation and Planning
Functional Planning of the Venture
Financing and Building the Venture
  Business Plans (App. A)
  Case Studies (App. B)
Online Sources (App. C)
Sample Syllabus
Course Overview
Calendar of Sessions
Entrepreneurial Perspective
Idea or Opportunity
Gathering Resources
Managing Ventures
Entrepreneurship and You
Additional Resources
Schools Using This Textbook
Authors Blog


EZ Guard is a new medical device for use in vascular operations to prevent loosened debris from blocking small distal blood vessels in the brain and the heart. When a surgeon deploys a stent in a clogged artery in the patient, plaque debris can be released into the blood stream leading to stroke or heart attack. The market for protection devices like EZ Guard is large and current competiting devices are flawed and difficult to use, by physician standards. As well, there are numerous applications aside from saphenous vein graph revascularization and carotid stenting in which EZ Guard would prove to be useful. The EZ Guard business plan presents a sound opportunity in the interventional cardiology device market and includes detailed financial and marketing plans.

Discussion questions

1. Research the FDA approval process for medical devices online. What has made EZ Guard more attractive as a business opportunity in terms of overcoming regulatory hurdles? What precedents have paved the way for EZ Guard?

2. Analyze the team, the opportunity, the context and deal for EZ Guard using Sahlman's model in Figure 7.3. In your opinion, what is the greatest risk for EZ Guard? Why and how should this risk be mitigated?

3. What markets is EZ Guard focused on? Who is their initial target customer? What are the strengths and weaknesses of their marketing strategy?

4. Flesh out the business plan. Who do you anticipate will be critical partners for EZ Guard? Will they manufacture and distribute their devices in house or outsource this expertise? What will the role of major medical device companies such as Medtronic (producer of Percusurg) and Guidant in the success of EZ Guard?

5. EZ Guard anticipates the need for $5M to start and then $10M in FY2 in funding. What type of investors should they approach for this funding? Put yourself in the shoes of a potential investor. If EZ Guard came to you with their business plan, what are the main questions you will ask?

6. Who would you like to see on the Board of Directors of EZ Guard? Who would you like to seen on the Board of Advisors of EZ Guard?

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