Associate Professor of Marketing and Consumer Neuroscience
Rotterdam School of Management, Erasmus University
Ph.D. Psychology
Stanford University
RESEARCH
I am an Associate Professor of Marketing and Consumer Neuroscience at the Rotterdam School of Management, Erasmus University. I received a Ph.D. in Psychology from Stanford University with a focus on the neuroscience of emotions and decision-making.
My research applies lessons from psychology and neuroscience to real-world problems involving consumer behavior and market outcomes.
Using a combination of neuroscience, behavioral experimentation, and secondary data analysis, I explore how emotions and cognition influence preference and choice. I then apply what we learn in the lab at scale to develop models that more accurately describe and predict market-level behavior in the real world.
