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Dear DesignX'er

We are a community of scholars and our interaction, esp. DesignX but also CDR is what we make of it.


DesignX Wed Meetings Fall Quarter 2011

Please, sign up and describe Who, What, maybe Where etc. (Hai Nguyen)

Date: September 28, 5 p.m. Two Talks from Tim McAloone and Juho Salminen

Tim McAloone, Associate Professor, Engineering Design & Product Development at Technical University of Denmark: 

“Sustainable Product/Service Innovation: From Buzzword to Business”

About the talk

Sustainability! Service economy! Innovative everything! None of these statements will be new to you – in fact they’re so frequently used in describing the visions and missions of companies, organisations, universities, that they’re almost threadbare. But what do they mean for design? And how should we understand them in design research? This talk will describe sustainable product/service innovation as a business perspective, design object and a research field. Current activities and future paths for this field will be outlined.

About the speaker

Tim McAloone is currently on sabbatical from DTU as visiting scholar at CDR. He has worked in the area of design research for the past eighteen years, the latest thirteen of which at DTU. Tim researchers, teaches and consults in the areas of sustainable design and product/service-system design, and is leader of a number of research projects within these areas. He was recently chair for the 18th International Conference on Engineering Design, ICED11, held in Copenhagen this August, and is currently recharging through inspiring exchanges with professionals in the Bay Area. Tim will be visiting CDR until mid January 2012.

"Collective Intelligence and Innovation Processes"

About the talk

Salminen has been a visiting researcher at CDR for two months. He is interested in collective intelligence and innovation processes. Collective intelligence refers to ability of human groups to solve problems more effectively than individuals. Due to rise of crowdsourcing and social media the term has gained wide interest recently. Salminen will give a short presentation on results of a literature review about the current state of collective intelligence research and discuss possible implications for innovation processes.

About the speaker

Juho Salminen
Researcher and PhD student,
Lappeenranta University of Technology
Lahti School of Innovation

Date: October 5, 5 p.m.

Martin's state of the labs. Intro and get-to-knows.

Date: October 12, 5 p.m.

Søren Petersen, CEO ingomar&ingomar consulting:

"Crowd-sourcing Design Research using Social and Online News Media"

About the talk

The likelihood that your design research ideas and the framing of these is the best you can do is clearly zero. To reduce the risk of being blindsided from the get-go and experiencing disastrous surprises at the end, ask the crowd. Here, proactive use of social media and online news media is an excellent tool. In this discussion we will examine how the use of LinkedIn, Facebook and The Huffington Post can be leveraged to improve your understanding of a domain by harvesting other professionals and “normal human beings” ideas and knowledge.

About the presenter

Søren Petersen worked for fourteen years as a designer, engineer and ergonomist in design consulting. Over the years, he has worked closely with Rambøll Group, Steelcase and BMW Group DesignworksUSA, eventually starting his own design management consulting firm, ingomar&ingomar. In this capacity, he now assists corporations in evaluating their product concept potentials with regards to trendsetting abilities and investors expectations.

Søren Petersen received an MS. Mechanical Engineering degree from the Technical University of Denmark and a BS in Transportation Design from Art Center College of Design, Pasadena. He has recently graduated from Stanford University, Center for Design Research, with a PhD in quantifying design. His focus is on developing metrics and decision methods for design-business interaction, portfolio management, design briefing and concept selection.

Date: October 19, 5 p.m.

Will Snow and Scott Van Duyne Founder of Visible Legacy

"Visible Legacy : Mapping the relationships that innovate at Stanford"

About the talk

Visible Legacy is a an interactive knowledge map of projects and people in the Stanford ecosystem. The user can navigate the connections in context to identify ideal collaborators and find innovation hotspots. The service aims to accelerate transactions such as technology licensing, funded research, endowed chairs and finding experts. Our market is Foundations, VCs, alumni and industry. The service is supported by sponsorships from within our market, and sustainability is planned through add-on services for users.

We will demonstrate a prototype of the Visible Legacy service and summarize its underlying technology, then an open discussion for feedback about design and use from faculty and industry perspectives.

About the presenters

Scott Van Duyne has a PhD from Stanford University and significant technical and management experience. He was co-founder and the VP of Engineering at Staccato Systems, which developed patented audio algorithm technology based on Stanford research and was acquired by Analog Devices. Post-acquisition Scott continued with Analog Devices as Director of Software Development. Most recently Scott was Consulting Scientist for a start-up project within the Stanford University Library enabling digital online archives of distinguished faculty. Scott also has an AB from Harvard and an MM from the New England Conservatory of Music.

Will Snow graduated from Stanford University with a degree in Electrical Engineering and has spent the last 15 years as an entrepreneur in startups, many with Stanford connections. With over three decades of technical and business experience, his expertise is general management of high tech early stage companies and he has a track record of helping technical founders take early stage companies to the next level, including E-mu Systems (acquired by Creative Labs), Staccato Systems (acquired by Analog Devices), and Sigpro (acquired by Shandong Neocomm).

Date: October 26, 5 p.m. Sanne Haase, Martin Steinert, Lauren Shluzas, Amruta Vaidya, Vikas Agrawal

Envisioning Engineering. Survey Design and Dealing with Dilemmas of Data Comparison

About the talk
The ambitions of the engineering education systems of the western world are high; engineers of the future must help us meet the societal challenges we have already begun to encounter. Recent research turns to the actual engineers of tomorrow. How do engineering students envision their own professional role in regards to these issues?

The talk focuses on methodological dilemmas related to the conduct of comparative data analyses across two different cultures, engineering education systems, and nations; the US and Denmark. Specific design-related results are presented, too.

About the speaker
Sanne Haase is PhD fellow at the Danish Centre for Studies in Research and Research Policy at Aarhus University in Denmark, currently at Stanford as a Visiting Scholar. Her work in the research alliance PROCEED, is governed by the the objective of fruitfully transcending the disciplinary boundaries between the various fields of her past experience.


What is User-Centric Design?

About the talk
For the upcoming designX meeting, we will be hosting an interactive brainstorming and discussion session on the topic: What is User-Centric Design? This question is central to a HPDTRP-sponsored research effort aimed at examining user interaction for the design and development of complex products and systems, across a range of high-technology industries. In this study, we aim to answer the questions:
1. Which user groups should designers target within complex, multi-user systems?
2. Once “the” user group is identified (if there is only one), then which subjects does one design for within a specific group – a highly advanced and technologically adept lead user, or the average user?
3. Does designing with and for particular users and user groups improve the usability, functionality, and novelty of new products and services?

To begin exploring these questions, we would like to reach out to the designX community for your thoughts on user-centric methods & theories, as well as existing case studies in this field.

We thank you in advance for your time, and look forward to a lively discussion.

About the speaker
This designX session will be hosted by Martin Steinert, Lauren Aquino Shluzas, and Vikas Agrawal. Martin is an Acting Assistant Professor in the Department of Mechanical Engineering and Deputy Director of CDR. Lauren is a Veterans Affairs (VA) Postdoctoral Fellow in the Center for Health Policy at Stanford, and Vikas is a graduate student in the Department of Mechanical Engineering and a Research Assistant at CDR.

Date: November 2, 5 p.m

Pia Erkinheimo, Head of Crowdsourcing, Crowdsourcing&Innovation, CTO Office, Nokia: 

About the Talk

“Listening to the Wisdom IN the crowds”

Pia Erkinheimo, the Head of Crowdsourcing in Nokia, will talk about open innovation practices at Nokia, particularly in the context of Ideas Project, Nokia's crowdsourcing initiative. Pia is the founder of Ideas Project. She describes the Ideas Project in the following way:

Ideas Project has made its way from a skunk project to a street credible initiative along the raise of the amateurship and democratized innovation. It started from a dream of R&D department of millions, and the reality has landed us somewhere else. You are all familiar with the concept of crowdsourcing, but why crowdsourcing might make sense for a mobile internet company like Nokia? This talk will tell you what crowdsourcing means for R&D, strategy, marketing, ecosystem, “internal” and “external” idea crowdsourcing… and the results reached so far with the help of artificial intelligence.

About the Speaker

Pia Erkinheimo, Head of Crowdsourcing, from Nokia's Crowdcourcing&Innovation team, CTO Office. Pia is responsible for building up systematic idea crowdsourcing capability for Nokia. During her 3∏ years at Nokia she has worked also in Nokia Strategy, in Innovation Acceleration Unit and for global HR. Before Nokia she has been employed by e.g. Capgemini, start-ups in the multimedia eLearning and mixed reality and as an innovation mgmt researcher. The European Commission has utilized Erkinheimo's expertise regularly in topics related to ICT's social impact.

Date: November 9, 5 p.m
Yasser Bhatti - Frugal Innovation

Date: November 16, 5 p.p

Steve Blank - Entrepreneurial Innovation

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