WSJ: Why Our Innovators Traffic in Trifles
Saturday, July 7th, 2012In the Saturday/Sunday July7-8, 2012 issue of the WSJ, there is an article titled “Why Our Innovators Traffic in Trifles” by Nicholas Carr on page C2 (article can be found online at http://online.wsj.com/article/SB10001424052702304141204577508820786062502.html).
The article addresses the immense public awareness and awe surrounding incremental innovations such as Instagram. Carr writes “What we are seeing is not a slowdown in the pace of innovation but a shift in its focus.” He adds “We are getting precisely the kind of innovation that we desire – and deserve.” He points to Maslow’s “hierarchy of needs” and suggests we are experiencing a progression in human desires.
But really, I only heard about Instagram when Facebook offered to acquire them. Even then, I would estimate 98% or more of us look at Instagram’s user interface level to assign a level of innovation quality. How innovative is the whole product from design level to architecture level to structural coding etc? I can’t tell you. Could you? I did, however, work with the Blazer team when Bluelark was acquired by Handspring and the web browser app would become central to the Treo. I knew of its server-side features, its security issues, interface challenges and user experience aims. This level of detail allowed me to appreciate the innovative qualities of the product and process. So, can innovation be judged by the user interface and interaction alone? The answer, broadly speaking is “Yes, but not well.”
I’ve long held the definition that innovation is a term that should exclusively be associated with inventions that had a massively influential effect on life. Some of the best examples are flight, fire, the computer and the pencil. However, now that I think more about innovation as a process than an object, there is room for incremental innovation – for those who have gone through the same process as for true innovation – and yielded something that is unique and provides a valued alternative to existing solutions. By thinking of innovation as a process, we can make it accessible to youth and provide lessons in creative thinking.
And to Carr’s point about focus, innovation is really a matter of perspective and the level of fascination that is realized. While the truest innovations affect all, most of what is held as innovation today is held so by adult eyes and their focal control. At best, these are quasi-innovations – objects that have unique life-changing qualities but only upon a limited segment of people. Therefore, I am looking forward to helping define innovation for the youth segment and differentiating it from the “trifle” that has filled our lives.