Tuesday and Thursday 9:00am-10:50am, Huang 018
AXESS ENROLLMENT OPENS SUNDAY FEBRUARY 8 2015
EE204 now offered through SCPD as EE204S.
|I am...||Enroll in|
|A Stanford student||EE204|
|An HCP student who would like to attend all classes in person||EE204|
|An HCP student who would like take the class completely online||EE204S|
|An SCPD NDO student (including students enrolled in SCPD certificate program)||EE204S|
EE204 is designed to provide students with the opportunity to learn about the fundamental activities of businesses. The class is highly interactive based on student discussion . Each class is focused on one or more of five major business activities. Both large companies and start-up ventures are highlighted.
Identifying new markets
Developing successful products
Marketing and selling
Learning about these activities is accomplished through case studies . The Case Method of Instruction is the heart of the class and is used to present specific issues faced by real companies. Students are asked to analyze these issues, make decisions, plan future actions, and discuss their reasoning in class. The companies are chosen from the technology sector including consumer electronics, semiconductor, software, consulting services, and e-commerce. A case is chosen to highlight one or more management challenges faced by the company. Case studies are supplemented by frameworks and tools (see marketing example) and background readings by thought leaders
Understanding the activities of business will provide engineers, scientists, and educators with a broader perspective on how to contribute to their organizations and achieve their personal career objectives. The course is fast paced and requires extensive reading, preparation, and participation (see Stanford University course review and student comments)
The course point of view is real world, hands on, and make it happen. The course is taught from the perspectives of the decision maker and those responsible for implementing the decisions. Students are asked to gather all relevant case information, weigh the alternatives, make a decision, and explain “what they would do” to implement their decisions.
Each class is conducted as a business team meeting. Our objective is to determine the best course of action and its implementation for the assigned case study. Students are the team members and the instructor is the facilitator. The case method of learning is based upon the belief that management is a skill. The best way to learn this skill is to experience it through a team simulation as opposed to a traditional lecture format. The collective knowledge and reasoning of the team determines the outcome of each class. The students decide “the right decision and course of action” in the heat of their deliberations, debate, and discussion.
The class offers students an opportunity to develop communications skills and build confidence. Individuals present their points of view and their decisions through oral classroom participation. Students should expect to be challenged by their classmates to defend their analysis, decisions, and implementation plans. We recommended students form a study group for all classes but it is required for one written team paper. Students for whom English is a second language have had excellent success in this class.
For interested students, there are additional communication-skill-building opportunities in which they may participate for extra credit:
One of the objectives of EE204 is to share the learning experience with the broadest base of students possible. EE204 will be recorded and offered to distance-learning SCPD students as a separate parallel course, EE204S, which will incorporate online platform tools for collaboration and peer review. The course material is chosen to reflect the global interdependence of 21st-century business and enhance the relevance to our students around the world. Please contact the Stanford Center for Professional Development program for information on enrollment. In the future.
The evolution of business activities and companies covered in EE204 are updated frequently on the class Twitter feed. Also included are interesting articles and news. Please continue to follow the class as a student, alumnus, or interested person on the class Twitter feed:
Study question write ups, submission, and evaluation
Fred Gibbons fgibbons(at) stanford(dot)edu
Charles Flint cflint(at) stanford(dot)edu
Elizabeth Marshman elizabeth.marshman(at) gmail(dot)com