Mktg 355

Jennifer Aaker

General Atlantic Professor of Marketing & Ormond Family Faculty Fellow for 2012-2013

Stanford GSB

Teaching Assistants

Tim Shi '13

Ellen Le '13

Wesley Leung '13

Brandon Ly '14

Guest Speakers

Genevieve Bell, Intel Director, Interaction and Experience Research

James Buckhouse, Author, art enthusiast, and Managing Editor at Twitter

Blair Christie, CMO of Cisco

Seth Farbman, CMO of Gap Inc.

Nick Felton, Information Designer, Facebook

James Freeman, CEO of Blue Bottle

Jonathan Harris, American artist and computer scientist, Founder of Cowbird

Tony Hsieh, CEO of Zappos.Com, Inc.

Guy Kawasaki, Co-founder of, Founding Partner at Garage Technology Ventures

Daniel Lamarre, President and CEO of Cirque du Soleil

John MacFarlane, CEO Sonos

Dave Morin, Co-Founder and CEO of Path

Joel Peterson, Chairman of the Board of JetBlue 

Purin Phanichphant, Designer & Experimenter @ IDEO

Christiana Shi, VP/GM, Global Digital Commerce at Nike, Inc.

Bobbi Silten, President, Gap Foundation and Sr Vice President, Global Responsibility, Gap Inc.

Mark Tatum, Executive Vice President, Global Marketing Partnerships, National Basketball Association

Mike Volpi, Partner with Index Ventures, San Francisco