Final Project Inspiration
In Designing (for) Happiness, student team will select a brand (a start up or an established brand) to focus on for the final project. The deliverable has two parts: a Brand Presentation and Designers’ Guide (Designers Deck and Designers Toolkit cards). For inspiration, here are strong examples from from prior years.
2013:
1. Okapi Studio [ final presentation ] [ designer's guide ] [ design checklist ] [ video ]
2. Bare Escentuals [ final presentation ] [ designer's guide ]
3. Oh My Green! [ final presentation ] [ designer's guide ]
2012:
1. Lolli & Pops [ final presentation ] [ designer's guide ] [ toolkit cards ]
2. The Experience Gym [ final presentation ] [ designer's guide ] [ toolkit cards ]
3. U.S. Postal Service [ final presentation ] [ designer's guide ] [ toolkit cards ]
Moments in the Field
In Designing (for) Happiness, you can pick between two individual deliverables. One of those individuals is a Brand Design Cornerstone. For inspiration, here are a few strong examples from 2013.
DryBar - Happiness Via Blowout [ pdf ]
Victoria's Secret [ pdf ]
EA Sports [ pdf ]
Vegas [ pdf ]
Brand Design Cornerstone
Happiness Through Instragram [ pdf ]
Brand Cornerstone [ pdf ]
Lolli & Pops - 2012 [ pdf ]