Archive for October 28th, 2014

Grab any item. Try to use it. How could it be better? If nothing comes to mind within 15 seconds, move on to another item.

In everyday use of many items, we often wish that our experience could be better. From things in the house such as getting nice sheets from the plastic wrap roll (I just tried this morning and the cut is never clean, and sometimes I cut my fingers) to things outside such as elevators. I particularly dislike using virtual keyboards on the iPhone, Apple TV and devices with similar interfaces. Also on this list is how often keys and remote controls get lost.

So has any solution come to mind when you are in such a situation? Also think about whether the same solution has come to mind each time you’ve used the same product. If no solution has flashed to mind, ask yourself why. Keep a list of these items and your findings.