Preface of Textbook
About the Textbook
About the Authors
Book Website at McGraw-Hill
DVD Contents
Stanford 1e Book Website
McGraw-Hill 1e Book Website
Book Contents
Table of Contents
Venture Opportunity, Concept and Strategy
Venture Formation and Planning
Functional Planning of the Venture
Financing and Building the Venture
  Business Plans (App. A)
  Case Studies (App. B)
Online Sources (App. C)
Sample Syllabus
Course Overview
Calendar of Sessions
Entrepreneurial Perspective
Idea or Opportunity
Gathering Resources
Managing Ventures
Entrepreneurship and You
Additional Resources
Schools Using This Textbook
Authors Blog

Class 3: Creativity and Improvisation

The goal of this class is to understand and exercise the role of creativity in entrepreneurship for stimulating innovation. An entrepreneur must be able to readily adapt to changing conditions, forces and realities. Key improvisation skills include flexibility, trust and teamwork.

Workshop A: Accounting for Entrepreneurs

A key entrepreneurial skill is to be able to 'run the numbers'. This workshop covers the basics of reading and determining company performance from financial statements, and the difference between accounting and market value.

Class 4: From Idea to Opportunity I: Our First Case Study

This first case study introduces us to the case method of learning. At the heart of our discussion on Yahoo!, we will examine the difference between an idea and opportunity. Using Sahlman's Concept of Fit, we will analyze the situation and select from the founders' seed financing options.
Class 5: From Idea to Opportunity II
As a contrasting example to Yahoo!, we examine the case of Advanced Inhalation Research (AIR), a young biotech startup and the challenges specific to life science entrepreneurs. We will learn that the entrepreneur's vision and personal goals are important considerations.
Class 6: Entrepreneurial Marketing  
Entrepreneurial marketing for high-technology ventures has its specific challenges. We will start with an introduction to the Geoffrey Moore's 'Technology Adoption Life Cycle' and discuss its implications on product positioning and differentiation, and marketing analysis and strategy.
Class 7: Intellectual Property  
New economy business build and sustain their competitive advantage with intangibles: patents, copyrights, trade secrets and trademarks. An entrepreneur, such as Jeff Hawkins of Palm, must leverage these assets in relationships with investors, parners and competitors.
Class 8: Negotiating Startup Challenges  
A startup must build and maintain an ecosystem of investors, partners, suppliers and other stakeholders in order to get off its feet. With little to negotiate critical relationships, startups must be skillful and persistent and leverage their intellectual property. We use WebTV as an example.

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