Preface of Textbook
About the Textbook
About the Authors
Book Website at McGraw-Hill
DVD Contents
Stanford 1e Book Website
McGraw-Hill 1e Book Website
Book Contents
Table of Contents
Venture Opportunity, Concept and Strategy
Venture Formation and Planning
Functional Planning of the Venture
Financing and Building the Venture
  Business Plans (App. A)
  Case Studies (App. B)
Online Sources (App. C)
Sample Syllabus
Course Overview
Calendar of Sessions
Entrepreneurial Perspective
Idea or Opportunity
Gathering Resources
Managing Ventures
Entrepreneurship and You
Additional Resources
Schools Using This Textbook
Authors Blog

The textbook provides the reader and the instructor with seven cases in Appendix B to bring to life and encourage discussion of key concepts of entrepreneurship in high tech. Entrepreneurial principles and skills are learnt through real world experiences - case studies give students this opportunity to put themselves in the shoes of those facing immediate challenges in their ventures.

This section of the website supports the user of these materials with a synopsis, relevant chapters, and in-depth study questions for each case. Click on each case below to view the supporting material.

Case 1: World Indigio, Inc.

A startup facing operational and global expansion and prioritization challenges. Relevant Chapters: 3-7, 12, 15, 20.

Case 2: Biodiesel, Inc.

A mini-case that explores a possible opportunity and busines model for commercializing biodesel, a renewable organic product. Relevant Chapters: 2, 3, 11, 17.

Case 3: Yahoo! 1995: First Round Financing

Under time pressure, the founders must analyze and choose their seed financing: selling their company, partnering with a corporate sponsor or starting an independent business. Relevant Chapters: 3, 4, 7, 17, 18.
Case 4: Barbara Arneson
Confronted with two job offers and compensation packages, Barbara is asked to evaluate her alternatives. Relevant Chapters: 12, 17.  
Case 5: Jon Hirschtick's New Venture  
Examines advantages and disadvantages of single vs. staged financing options for this young computer aided drafting (CAD) company. Relevant Chapters: 4, 12, 17, 18, 19.
Case 6: Artemis Images  
A dynamic media company founded on digitizing photo and video archives for special interest groups discovers that even with a solid strategy, execution is easier said than done. Relevant Chapters: 2, 3, 12.
Case 7: RADCO Electronics  
A successful startup based on a using chemical sensors to probe agricultural fields must deal with 'growing pains' (organizational, political and strategical) as it expands. Relevant Chapters: 3, 12, 20.

For users of the first edition of the textbook, the Danger and Global Wireless cases remain available at EdCorner.

Previous Case 1: Danger, Inc.  
Describes a wireless device startup in Silicon Valley that must analyze and decide on the best companies for its portfolio of manufacturing and carrier partners. Relevant Chapters: 13, 15, 19.
Previous Case 4: Global Wireless Ventures  
Offered venture capital in three location, the founders must choose the best entrepreneurial context to locate the headquarters of their company. Relevant Chapters: 8, 11, 13.


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