Preface of Textbook
About the Textbook
About the Authors
Book Website at McGraw-Hill
DVD Contents
Stanford 1e Book Website
McGraw-Hill 1e Book Website
Book Contents
Table of Contents
Venture Opportunity, Concept and Strategy
Venture Formation and Planning
Functional Planning of the Venture
Financing and Building the Venture
  Business Plans (App. A)
  Case Studies (App. B)
Online Sources (App. C)
Sample Syllabus
Course Overview
Calendar of Sessions
Entrepreneurial Perspective
Idea or Opportunity
Gathering Resources
Managing Ventures
Entrepreneurship and You
Additional Resources
Schools Using This Textbook
Authors Blog

The ability to publicly present ideas clearly and concisely is a skill that every entrepreneur should develop. The delivery of a presentation, rather than the content, will often make the greatest impression on the audience. This workshop covers presentation essentials.

Guest speaker for this workshop is often invited from the Center for Teaching and Learning.


Relevant Texbook Chapters


Discussion Questions

  1. Consider the last presentation that you had to give to an audience. How did you prepare for the presentation and how did it go? what lessons did you learn? What would you have done differently?
  2. Everyone has a different style in making presentations. For you personally, what are the three most important things to keep in mind either as you prepare or during your presentation?
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