Wes Hartmann
The John G. McCoy-Banc One
Professor of Marketing
Stanford Graduate School of Business

• Research
• Teaching
• CV
• Marketing

• Ads
• Pricing
• Conservation
• Social

Working Papers

• Marketing and Economics of Harm Reduction: Evidence from Conservation Field Experiments, with Kristina Brecko.
• Quantitative Marketing & Economics Conference, October 2022.
• Understanding Frequency in Brand Advertising, with Jessica Fong, rewrite in progress

Publications

• Preference Externality Estimators: A Comparison of Border Approaches and IVs, with Xing Li and Tomo Amano, Management Science, Accepted, 2022.
• Quantitative Marketing & Economics Conference, October 2019.
• NBER Industrial Organization Conference, February 2020.
• Information vs Automation and Implications for Dynamic Pricing with Bryan Bollinger, Management Science, 66(1), 2020.
• Finalist for 2020 Best Marketing Paper at Management Science.
• NBER Environmental & Energy Economics Conference, July 2015.
• Superbowl Ads with Daniel Klapper, Marketing Science, 37(1), 2018.
• NBER Industrial Organization Conference, July 2014.
• Finalist for 2018 John D.C. Little Award.
• Replication files: Data in Paper, Data for subset of markets w/ publicly available ratings
• Advertising Competition in Presidential Elections, with Brett Gordon, Quantitative Marketing and Economics, 14(1), 2016
• Honorable Mention QME Dick Wittink Prize
• Quantitative Marketing & Economics Conference, 2010.
• NBER Industrial Organization Conference, February 2011.
• Quality vs. Variety: Trading Larger Screens for More Shows in the Era of Digital Cinema, with Anita Rao, Quantitative Marketing and Economics, 13(2), 2015.
• Internet vs. TV Advertising: A Brand-Building Comparison, with Michaela Draganska and Gena Stanglein, Journal of Marketing Research, 51(5), 2014.
• Finalist for 2015 Paul Green Award.
• Advertising Effects in Presidential Elections, with B. Gordon, Marketing Science, 32(1), 2013. Lead Article.   
• Finalist for 2013 John D.C. Little Award.
• Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design, with H. Nair and S. Narayanan, Marketing Science, 30(6), 2011.  
• Quantitative Marketing & Economics Conference, October 2011.
• Airing Your Dirty Laundry: Vertical Integration, Reputational Capital and Social Networks, with R. Gil, Journal of Law, Economics and Organization, 27(2), 2011. Lead Article.
  • Finalist for 2011 JLEO Oliver E. Williamson Prize.   
• Demand Estimation with Social Interactions and the Implications for Targeted Marketing, Marketing Science, 29(4), 2010. Lead Article.
  • Finalist for 2010 John D.C. Little Award.
  • Finalist for 2018 & 2019 Long Term Impact Award.
  • Quantitative Marketing & Economics Conference, October 2008.
• Retail Competition and the Dynamics of Demand for Tied Goods, with H. Nair, Marketing Science, 29(2), 2010.
• Empirical Analysis of Metering Price Discrimination: Evidence from Concession Sales at Movie Theaters, with R. Gil, Marketing Science, 28(6), 2009.
• Do Frequency Reward Programs Create Switching Costs?, with V.B. Viard, Quantitative Marketing and Economics, 6(2), 2008. Lead Article.   
• NBER Industrial Organization Conference, July 2006.
• Modeling Social Interactions: Identification, Empirical Methods and Policy Implications, with P. Manchanda, H. Nair, M. Bothner, P. Dodds, D. Godes, K. Hosanagar, and C. Tucker, Marketing Letters, 19(3), 2008.
• The Role and Determinants of Concession Sales in Movie Theaters: Evidence from the Spanish Exhibition Industry, with R. Gil, Review of Industrial Organization, 30(4), 2007.  
• Intertemporal Effects of Consumption and Their Implications for Demand Elasticity Estimates, Quantitative Marketing and Economics, 4(4), 2006. Lead Article.
  • Inaugural QME Dick Wittink Prize
• Comment on Structural Modeling in Marketing: A Review and Assessment, Marketing Science, 25(6), 2006, pp. 620-621.
• Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry, with Dube, J.P., K. Sudhir, A. Ching, G. Crawford, M. Draganska, J. Fox, G. Hitsch, B. Viard, M. Villas-Boas, and N. Vilcassim, Marketing Letters, 16(3), 2005.

Works in Progress

• Preference Aligned Messaging for Conservation, with Kristina Brecko and Kaleb Javier.
• Stanford IRB 34922 and U of Rochester IRB 6951, with Pre-Analysis Plan
• Consumer Brand Inertia, Network Effects and the Persistence of Brand Market Share in Digital Markets, with Michelle Song.

PhD Students on (or approaching) the Job Market

• Surya Ierokomos*

Graduate Student Placement

• Ivan Li* (UT Dallas 2023)
• Michelle Song* (Boston College 2022)
• Megan Hunter* (Boston College 2020)
• James Sams* (Facebook 2019)
• Jessica Yu* (U of Michigan 2019)
• Ding Ma* (CUHK 2019)
• Tomomichi Amano* (Columbia GSB 2017, at Harvard Business School)
• Kristina Brecko* (Rochester Simon School 2017)
• Anna Tuchman (Northwestern Kellogg School 2016)
• Xing Li* (Peking University Guanghua School of Management 2016)
• Øystein Daljord (Chicago Booth 2015, passed in 2020)
• Anita Rao* (Chicago Booth 2012, tenured Georgetown 2022)
• Sebastien Houde (U of Maryland AREC 2012, at University of Lausanne)
• Bryan Bollinger* (NYU Stern 2011, tenured in 2019)
• Scott Shriver (Columbia GSB 2011, at U Colorado, Boulder)
• Taylan Yildiz* (Google 2007)
• Matt Osborne (DOJ 2006, tenured U of Toronto 2020)

Links

• Faculty Seminars in Marketing

* Indicates that I am a primary advisor of the student.