Wes Hartmann
The John G. McCoy-Banc One
Professor of Marketing
Stanford Graduate School of Business

• Research
• Teaching
• CV
• Marketing

• Ads
• Pricing
• Conservation
• Social

Publications

• Modeling Social Interactions: Identification, Empirical Methods and Policy Implications, with P. Manchanda, H. Nair, M. Bothner, P. Dodds, D. Godes, K. Hosanagar, and C. Tucker, Marketing Letters, 19(3), 2008.
• Demand Estimation with Social Interactions and the Implications for Targeted Marketing, Marketing Science, 29(4), 2010. Lead Article.
  • Finalist for 2010 John D.C. Little Award.
  • Finalist for 2018 & 2019 Long Term Impact Award.
• Airing Your Dirty Laundry: Vertical Integration, Reputational Capital and Social Networks, with R. Gil, Journal of Law, Economics and Organization, 27(2), 2011. Lead Article.
  • Finalist for 2011 JLEO Oliver E. Williamson Prize.