Wes Hartmann
The John G. McCoy-Banc One
Professor of Marketing
Stanford Graduate School of Business

• Research
• Teaching
• CV
• Marketing

• Ads
• Pricing
• Conservation
• Social

Conservation by Improving Response to Short-Run Demand & Supply Shocks

• The primary goal of this research agenda is to improve consumer and/or firm response to short-run demand and supply shocks. The findings are general, but we choose the application of resource markets such as electricity and water because of the broader social needs and the limitations of market mechanisms such as price to guide resource allocation.
• The potential for short-run response has been greatly improved by the digital transformation which can both better communicate information and automate response to it. In some research, we specifically compare communication and automation. In others where it may be too costly to couple communication with automation equipment, we consider communication strategies that can encourage the reading and manual response to changing market conditions.

Research Projects & Publications

• Marketing and Experimentation for Social Change: Adapting to Drought in California, with Kristina Brecko.
• Information vs Automation and Implications for Dynamic Pricing with Bryan Bollinger, Management Science, 66(1), 2020.
• NBER Environmental & Energy Economics Conference, July 2015.
• Smart Devices and Efficiency in Consumption: The Case of Residetial Water, with Kristina Brecko
• Satellite Imagery, AI and Efficiency in Agricultural Water Use, with Mohamed Hussein

My interest and participation in these projects were driven by doctoral students and I thank them for collectively guiding my research in this direction.