Wes Hartmann
The John G. McCoy-Banc One
Professor of Marketing
Stanford Graduate School of Business

• Research
• Teaching
• CV
• Marketing

• Ads
• Pricing
• Conservation
• Social

Publications

• Information vs Automation and Implications for Dynamic Pricing with Bryan Bollinger, Management Science, 66(1), 2020.
• Retail Competition and the Dynamics of Demand for Tied Goods, with H. Nair, Marketing Science, 29(2), 2010.
• Empirical Analysis of Metering Price Discrimination: Evidence from Concession Sales at Movie Theaters, with R. Gil, Marketing Science, 28(6), 2009.
• Do Frequency Reward Programs Create Switching Costs?, with V.B. Viard, Quantitative Marketing and Economics, 6(2), 2008. Lead Article.   
• Intertemporal Effects of Consumption and Their Implications for Demand Elasticity Estimates, Quantitative Marketing and Economics, 4(4), 2006. Lead Article.
  • Inaugural QME Dick Wittink Prize