Wes Hartmann
The John G. McCoy-Banc One
Professor of Marketing
Stanford Graduate School of Business

• Research
• Teaching
• CV
• Marketing

• Ads
• Pricing
• Conservation
• Social

Working Papers

• Preference Externality Estimators: A Comparison of Border Approaches and IVs, with Xing Li and Tomo Amano.
• Understanding Frequency in Brand Advertising, with Jessica Fong, rewrite in progress

Publications

• Superbowl Ads with Daniel Klapper, Marketing Science, 37(1), 2018.
• Finalist for 2018 John D.C. Little Award.
• Replication files: Data in Paper, Data for subset of markets w/ publicly available ratings
• Advertising Competition in Presidential Elections, with Brett Gordon, Quantitative Marketing and Economics, 14(1), 2016
• Honorable Mention QME Dick Wittink Prize
• Internet vs. TV Advertising: A Brand-Building Comparison, with Michaela Draganska and Gena Stanglein, Journal of Marketing Research, 51(5), 2014.
• Finalist for 2015 Paul Green Award.
• Advertising Effects in Presidential Elections, with B. Gordon, Marketing Science, 32(1), 2013. Lead Article.   
• Finalist for 2013 John D.C. Little Award.