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MS&E473: Strategy Models


This is a project course, designed to give teams of students experience in using analytical tools to address corporate decisions and develop corporate strategies. The focus is on the use of analytical techniques to gain insights into complex, inter-related corporate decisions in an uncertain world.  Examples of problems fitting under this framework include:
  • large, one-time investments (e.g., market entry, new product launch)
  • optimal product positioning and development strategies
  • pricing strategy
    • Course lectures will provide a brief overview of conceptual strategy literature for helping frame the problem.  Lectures will also provide introductions to marketing models (new product diffusion, conjoint analysis) that are helpful in forecasting market behavior and consumer preferences, as well as the additional analytical tools of game theory and real options.  Frameworks for project analysis may draw on these topics as well as other core MS&E courses like decision analysis, economics, and finance.