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Bulletin Archive

This archived information is dated to the 2008-09 academic year only and may no longer be current.

For currently applicable policies and information, see the current Stanford Bulletin.

Graduate School of Business Introductory Courses

GSBGEN 111Q. Seminar in Entrepreneurial Communication

(S,Sem) Stanford Introductory Seminar. College campuses have been the incubators for thousands of new business ventures. What makes the difference between a successful entrepreneur and an initial failure: often not the quality of the idea, but rather the ability of the entrepreneurs to successfully communicate their vision to potential investors, employees, and customers. Successful and failed entrepreneurial communication. Basics of persuasive oral and written communication.

3 units, Spr (Schramm, J)

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